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Reading on coffee at events.
Practical articles about coffee, baristas, trade shows, event coffee catering, equipment and hospitality.

1 min read
10 reasons to hire a barista for your trade show booth
Trade shows are built around conversations. You invest in the stand, the team, travel and visibility because you want to meet the right people. A professional coffee bar does not create…
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1 min read
What is the difference between coffee and a barista?
Coffee is the product. A barista is the person who understands how to turn that product into a consistent drink. Excellent beans alone are not enough: grind size, dose, extraction,…
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1 min read
10 reasons to hire a barista on location
A coffee station can simply provide drinks, or it can become part of the event experience. A professional barista turns it into the latter.
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1 min read
Turn office coffee into a real hospitality moment
Jeroen’s Espresso once used the idea M.O.K. — Monday Morning Coffee. The principle is still useful, even if the event happens on a Wednesday afternoon.
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Why the coffee grinder matters more than most people think
Espresso machines get most of the visual attention, but the grinder is just as important. It controls the particle size of the coffee and therefore how easily water can move through the…
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