Coffee where people come together.

Build this section around real assignments and authentic media. Recommended first case studies: Breakbulk Rotterdam, Infosecurity Europe London, FESPA Barcelona, Interzoo Nürnberg, International Neuromodulation Society Lisbon, Dag van de Bouw Assen and the Zuigerplasbos assignment in Lelystad.

Each case: context → setup/service → why it fitted the event → real media → CTA. Never invent measurable results.

Detail of a professional espresso machine with cups stacked on top

  • NürnbergMesse, Germany

    Interzoo

    For Beaphar

    Interzoo is one of the largest international trade fairs in its sector, drawing visitors from around the world. On the Beaphar stand, Jeroen's Espresso handled the coffee and the welcome: freshly prepared espresso and cappuccino across several consecutive show days, in a setting where most conversations happen in English or German. A stand that stays busy for days needs a barista who can keep up the pace and keep the bar presentable throughout.

  • Fira Barcelona, Spain

    FESPA

    For EFKA / Texo Trade Services

    A multi-day international trade fair in Barcelona, where EFKA and TTS shared a stand. The coffee bar worked as an extension of that stand: visitors came in for a cappuccino and stayed for the conversation. On a show floor where dozens of exhibitors compete for the same attention, that gives the stand team a natural reason to start talking to someone.

  • ExCeL London, United Kingdom

    Infosecurity Europe

    For Rubrik

    On the Rubrik stand, the coffee and the brand came together: the coffee printer placed the logo on the milk foam of each cappuccino. At a technology show where visitors face screens and pitches all day, that is a small moment of surprise — and one that often gets photographed without being asked. This is the clearest example of what the coffee printer does at a trade show.

  • Rotterdam Ahoy, the Netherlands

    Breakbulk Europe

    For Torcargo and Longship Group

    Breakbulk is an international logistics and maritime trade fair where a lot of existing relationships meet in one place. For Torcargo and Longship, Jeroen's Espresso provided coffee and hospitality, with Espresso Martinis added as an event service later in the day. On a floor like that, the coffee bar is above all a networking moment: people stop, recognise each other and start talking.

  • Lisbon, Portugal

    International Neuromodulation Society

    For LivaNova

    An international medical congress, with a programme of sessions and networking breaks in between. For LivaNova, Jeroen's Espresso served the coffee during those breaks. A congress is a different kind of work from a trade show floor: it comes in waves, and between two sessions hundreds of people have to be served within fifteen minutes without the quality slipping.

  • Assen, the Netherlands

    Dag van de Bouw (Construction Open Day)

    For NTP

    An open day at a construction site, where NTP showed the work on the recycling facility to neighbours and other visitors. The vintage coffee tuk-tuk served as an easy point of welcome: distinctive enough to draw people over, and compact enough to work on a site where nobody expects a coffee bar.

  • Lelystad, the Netherlands

    Opening of the Zuigerplasbos walking network

    An official opening outdoors in the woods, at a spot with no mains power. Alongside coffee, tea and local Flevo juice were served here. Locations like this are mostly a matter of preparation: whatever isn't there, you bring. It shows that a coffee bar doesn't have to be tied to a venue or a power socket.

Photography from these projects will be added as it becomes available.

Also relevant

Tell us what you're organising.

Share the date, the location and the number of guests you expect. We'll work out which coffee setup and service fits best.

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